In 2006, the company LinkedIn launched a new feature called “People You May Know”. This “prompt” turned out to have 30% higher click through rates than any other prompt in use at LinkedIn. It created millions of additional views and connections. The team also went on to create a bunch of additional machine learning products and helped to foster a deeply data-driven culture at LinkedIn.   In their journey LinkedIn uncovered two important principles. The first principle is well explained by DJ Patil:   “After all, what is a social network if not a huge dataset of users with connections […]