There are two ways of making data-driven decisions, analytical and experimental, and only one of them is right for you at any given moment! Cynefin & data-driven decision making. By the author. Motivation We need more forecasting, more predictive analytics, generic before & after analysis frameworks, more AI…. and yet 65% of managers report no visible value from any of those efforts. I think one important component of failed analytics projects is that companies fail to understand when to use analytical data-driven decision making, and when to use experimental data-driven decision making. I claim, companies like Netflix, Airbnb and Zynga are so […]