I care about global SEO. And, if you’re working in any kind of globally active company, you should too. But let’s rewind a little bit and paint a picture of what your website is probably like. Before we get into what the goal of global SEO really is. The contents of this post: The Global Website in a Picture Google as a Cannon The Goal and Problem of Global SEO Confusing the Cannoneer DO Have a Global Gateway DON’T Automatically Redirect Visitors DO Offer Proper Language Selection DON’T Ever Have Duplicate Content