I’ve already covered one third-party tag in Google Tag Manager and today I’d like to cover the second one. It’s the Mouseflow Tag. Mouseflow basically records and evaluate the actual mouse & click flow of your website visitors. It immensely useful in evaluating user experience on a qualitative level. But the tag isn’t as straightforward to implement as I thought at first; at least not, if you want to have the tag, push some data into it (in my case A/B testing data), and get some data out of it (in my case, the Mouseflow id, which I want to […]