“Help! Google changes my title tag.” Sounds familiar? To me it does. I got that call a bunch of times already, and I got it just yesterday in a new and interesting situation, namely in a rebranding. I’d like to focus on this specific situation because in a company rebranding, this topic is pretty important. After all, how do you want to rebrand, if Google won’t let you? Companies change their name, not often, but it happens. For instance Tesla changed the company name from Tesla Motors to Tesla Inc. beginning of this year, after already shortening the URL to tesla.com in […]