There’s a new cool feature in GTM called a RegEx Table variable. Here’s a simple use case. Suppose your website has subdirectories for each language version. So you’d have website.com/en/with English content website.com/fr/with French content website.com/zh/with Chinese content. For many purposes it’s useful to track those websites in different Google Analytics properties. Now using a RegEx Table variable this has become pretty simple. Where you’d previously either had to create many multiple tags (copies of each other) or write a Javascript variable that extracted the language parameter. For the example above, you can configure a RegEx Table variable in the […]