Google Optimize is a pretty cool product, it’s a free A/B tester and it integrates pretty well with Google Analytics via your Google account. But only one way. Google Optimize uses your goals and your traffic data to determine the outcomes of your experiments but you are not able to see which visitor visited variant A/B of your experiment in your Google Analytics data. Or at least I couldn’t find the option. Here is a quick fix for this; Basically we retrieve the information from the Google Optimize cookie, then put it into the dataLayer of Google Tag Manager and […]