How IKEA Localizes Content

Say you want to produce two different versions of your website, localized for visitors from two different countries, which speak the same language. For instance one site for Canada and for the US. How would you go about it, without running into duplicate content? In my opinion, IKEA does a great job at that, so we’ll examine this case in detail. But all of the lessons can be transported to most other websites, to B2C and B2B sites alike. Why would you Localize Content? There is a good piece from searchengineland on why to localize content and what the difference between […]

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