I was ready to publish a short piece on copying filters & in general components from one report to another in Google Data Studio, the free reporting & dashboarding tool from Google, when I came across a curious phenomenon, which kind of explains how filters work when you copy them from one data source and apply it to the other. So, here’s something about Filter Controls in Data Studio, what they are, how to copy them and how they work. What’s a Filter Control A Filter Control is an element which adds great variety to your dashboard and reports in […]

Say you want to produce two different versions of your website, localized for visitors from two different countries, which speak the same language. For instance one site for Canada and for the US. How would you go about it, without running into duplicate content? In my opinion, IKEA does a great job at that, so we’ll examine this case in detail. But all of the lessons can be transported to most other websites, to B2C and B2B sites alike. Why would you Localize Content? There is a good piece from searchengineland on why to localize content and what the difference between […]

Today I’ll share a cool way to combine multiples lookup tables to serve more complex “look up problems”, namely one with more than one type of input. Of course, any lookup table can map 10 hostnames to their Google Analytics ID, but we can’t map a combination of hostnames AND environment names to the right ID. I’ll explain the use case in detail further down. Basic Look Up Tables A lookup table is a great variable you can use in Google Tag Manager to basically map inputs to outputs. But really, it’s just a table. One simple way to use […]