Less Duplicate Content with Proper URL Matching

What do I mean by matching URLs? Suppose multiple people on your team work on your websites (run by WordPress). One product page might have the URL “www.yourcompany.com/amazing-product/“. Sooner or later, people will start, by mistake, to create a bunch of variations of this URL. For instance, you will see links from other pages to: https://www.yourcompany.com/amazing-product/ (SSL Problem) http://www.yourcompany.com/amazing-product (Trailing slash Problem) http://www.yourcompany.com/Amazing-product/ (Capitalisation Problem). If you have a great CMS, this might be caught. Technical guys will tell you to simply write the canonical version into the source code and be done.From an SEO perspective, this might seem like […]

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