Four Rules for Global Gateways

In my opinion, IKEA is the master of the global gateway. I’ve come across their gateway through a book called “Global Gateways” years ago. And they still keep making their gateway better and better. The global gateway is the page that appears on if you haven’t visited the page before. Actually it always appears, see rule 1. It’s where a visitor can choose which country website he wants to visit, e.g. the Canadian one, and which language he wants the site to be in, e.g. in French. It’s sole purpose is to get the visitor to get to the right version of the […]

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