What is the key to writing, organizing and designing great HTML mails? Really nailing plain text e-mails first. At least in my opinion. Besides you always need a plain text version of your e-mail. And it’s much easier to practice and understand the principles in a plain text e-mail. I also believe you should try to learn from great examples (which may have lots of little shortcomings) instead of reviewing what went wrong with bad examples. So here are three great examples of plain text e-mails. One from Google’s Think, the plain text version of a HTML mail, one from Jeff Fousts Space […]