Imagine this. You, the data analyst, are ready to present the monthly overview on the performance of the recently launched SEO campaign to your boss. You found a surprising drop on the performance of the specific landing pages for the campaign. You spent a good amount of time to analyze this and think you came up with a decent explanation. 5 minutes before you start, the SEO guy approaches you and offhand mentions that he added a bunch of landing pages and changed some wordings on the other ones and that you should probably adapt your segments you use to […]