I’ve recently read the book “Google Analytics Integrations” by Daniel Waisberg. In this blog post I share a couple of thoughts related to the topics mentioned in the book. I don’t really review it, other people have already done that. But if you are interested in integrating data into Google Analytics, the following thoughts will be helpful. Who should read this book? Anyone who wants to combine Google Analytics data with something else (E-Mail campaigns, CRM Data, Adwords data, etc.). What’s this book about? Getting more data into Google Analytics (not about getting data out of Google Analytics). What’s in […]