Recently, I redid an old website of mine. It had neglected it for a couple of months.I brought up Google Analytics to see how the site performed the previous months, suspecting almost zero activity. To my surprise, the Google Analytics account showed lots of activity. Just not the activity I wished for. Event spam, calls to “vote for Trump” hidden in language data, referral spam, ghost referrers, it had caught every kind of spam one could imagine. Google Analytics spam is a really nasty thing making it hard to compare data, polluting your reports, dashboards and making […]