I’ve recently read the book “Google Analytics Integrations” by Daniel Waisberg. In this blog post I share a couple of thoughts related to the topics mentioned in the book. I don’t really review it, other people have already done that. But if you are interested in integrating data into Google Analytics, the following thoughts will be helpful. Who should read this book? Anyone who wants to combine Google Analytics data with something else (E-Mail campaigns, CRM Data, Adwords data, etc.). What’s this book about? Getting more data into Google Analytics (not about getting data out of Google Analytics). What’s in […]

Recently, I redid an old website of mine. It had neglected it for a couple of months.I brought up Google Analytics to see how the site performed the previous months, suspecting almost zero activity.   To my surprise, the Google Analytics account showed lots of activity.   Just not the activity I wished for.   Event spam, calls to “vote for Trump” hidden in language data, referral spam, ghost referrers, it had caught every kind of spam one could imagine.   Google Analytics spam is a really nasty thing making it hard to compare data, polluting your reports, dashboards and making […]